Specializing in Niche Markets has never been as crucial as it is today. Long gone are the days when you can target general, broad markets and make money from them.

To make money in today’s Internet Marketing environment, one must specialize in well defined niche topics.

Lets examine a few misconceptions when it comes to niche marketing.

Misconception #1: You do not have to be an expert in the Niche field you choose!

Everyone says you should only choose a Niche that you are an expert in…nonsense!

The Internet is so impersonal that you can easily appear as an expert and not know anything about that particular niche topic. The key is to appear as an expert. How? You can outsource, build niche sites with no interaction such as blogs, purchase resale rights to an ebook in a particular niche. You see, you can choose to profit from any niche you like.

Misconception #2: Choose one niche market and stick with it.

Not true! Once you establish yourself in one niche and develop a profitable system, choose another one and run with it. You can even choose a pen name if you like, it’s common practice to do so.

Niche marketing is a numbers game. Once you find a profitable niche put it on auto-pilot and choose another niche market to get into.

Misconception #3: The best way to make money in the niche game is to promote niche products as an affiliate.

Wrong again! Sure, becoming an affiliate and promoting niche products can be very profitable, but if you are doing this, you’re not maximizing your income.

You need to promote your own landing or squeeze page where you collect the e-mail address of the visitor, and then sending him or her to the niche product you are promoting. You should also send out an e-mail course with informative information pertaining to that particular niche market to gain the visitors trust. Since your subscriber now trusts you, you can recommend products in that niche again and again, knowing your recommendation holds a lot of weight.

Those are three popular misconceptions when it comes to niche marketing. Follow the tips above, and you will be more likely to succeed. Remember, it is important to find a profitable niche, set it up so it is on auto-pilot, then move on to the next niche.

Not all niche markets will be a slam dunk, so don’t get discouraged.

Even if one out of ten become really profitable, sit down and smile, you’ve hit the jackpot.

There are four ways to overcome the wrecking ball in your online business but seem to elude the faint hearted. If allowed, it will destroy the very fiber of your being!

I was almost classified in this category. Do you remember the song, “I just wish that I knew what I know now?” I don’t remember the artist, but I do remember the catchy tune. Knowing what I know now sure would have saved me a lot of heartache when I was younger.

When I was about ten I remember having a lemonade stand in the middle of fall. It was cold out then and my friends ribbed me so harshly that I almost gave up on my sales escapade. After I stayed outside for an hour or so with no sales money in my little cup, I began to believe what my friends were saying was true.

I guess my father saw my disappointment wrote all over my face through the window because he came out to keep me company. Now I don’t know about anyone else’s dad, but mine was like Superman in my eyes. Little did I know then pop taught me a few lessons that afternoon about business and life in general.

He sat and talked to me about 4 things I need to know to survive in any type of business. The 4 concepts are actually very simplistic in nature. They are belief, passion, patience, and perseverance.

Dad asked me if I still believe people will come and buy my lemonade. I answered by saying I didn’t know but if they were coming, I wished they would come soon. He told me to be patient and they will come. He said for right now, I need to know if you believe they will come or not. Of course I said yes, but I still wasn’t sure.

I learned the awesome power of belief that day. I found out that when I truly believed they would show up and buy, I became very passionate about selling. I didn’t know the first thing about advertising or marketing like I know today, but I went into the house and began to call some kids in the neighbor. Little did I know, my mother already called their parents.

In the mean time I went back outside, only to find dad ready to tell me a story about some old farmer and his mule. Bet your bottom dollar I wasn’t very interested in his story then, but it kicked in about thirty years later. It was a perfect illustration about perseverance.

Pop told me this mule fell in an abandoned well. The farmer attempted its rescue. Unable, he was determined to bury his friend and dumped a load of dirt down the well. That mule kicked, stomped, and snorted, until he stood two feet higher. A few more loads of dirt a lot of kicking, snorting, and stomping down that dirt, the mule walked out on level ground… a survivor!

I bet by now your asking “What in the world does this story have to do with an online business?” It has everything to do with overcoming the wrecking ball!

Unlike the mule, often Internet marketers get caught in a well, but they see no way out so they give up! In actuality, the wrecking ball is a form of self-destruction! It’s so deadly! I truly believe this is the reason it is so elusive to the faint hearted. Not practicing these concepts in our business is like inviting a wrecking ball into our minds that can, and will, demolish everything in its path including our self esteem and confidence.

If you are one of the faint hearted, I urge you to keep your chin about you. Try believing that people will buy from you! Once you believe they will come, your passion level will be higher than you can possibly imagine!

Now get out there and advertise the heck out of your product(s). Just don’t expect it to happen overnight. It does take hard work. Be persistent and have patience prudence, they will come.

By the way, about that lemonade stand… within a half hour or so people started to come and buy my lemonade. I made $56.30 that day. It may not seem like a lot of money to you, but back then, at ten cents a glass and age 10, it seemed like a goldmine to me.

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Writing an effective print ad, particularly a classified advertisement, requires that you remember five essential points. Failure to implement these points correctly can cost you much in the way of time lost and a sale missed.

You’ve just cleaned out the attic and straightened up the garage. You’ve identified items you no longer need, but they certainly have a cash value to them. You could really use the money, but you don’t want to post the information on eBay. What to do? You create a classified ad!

Unlike in times past, the classified advertisement you run with your local paper will more than likely have exposure beyond the printed copy. Smart newspaper publishers, knowing the inroads that the internet has had on their businesses, now allow advertisers to have a copy of their advertisement appear online. This is important as newspaper readership is dropping rapidly as internet usage continues to climb sharply. Still, a printed copy is smart especially if the classified ad section of your local paper is popular.

When designing your ad, you need to come up with an eye grabbing title. The title you choose will help the reader decide whether they want to read more or continue scanning their eyes toward other ads.

List the item you are offering for sale predominately within the name of the title. If you have several items to sell, consider a catchy title such as, “30 Year Contents of Attic” which will indicate to readers that you probably have antiques. If you state, “Assorted Sporting Goods” you will attract people who are looking for a bowling ball, fishing equipment, children’s toys, etc. The key is attracting the reader and encouraging them to read your ad.

Beyond the title, the following five points will help you in your campaign:

1. Be descriptive The clearer you present what you have to offer for sale, the better your responses will be.

2. Do not abbreviate Not everyone understands what an abbreviation means. Spell it out and erase all doubt!

3. Specify the price Particularly if you are selling just one item, list the amount you want for that item.

4. Highlights I like ads that stand out. If the newspaper offers decorative symbols, characters, or fonts use them to draw the reader’s eyes to your listing.

5. Ad campaign One day listings only work for popular items. Do you believe your item will sell if you list it for just one day? If you list it longer, you can always cancel the ad. Remember to find out what the newspaper’s policy is about online ads too. Your buyer may only see the ad online.

Some newspapers will design the ad for you, if you find writing ad copy to be a difficult task. Not everyone is gifted in writing clear, concise copy. If they want your business, they should be happy to provide this service.

If you don’t have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business.
So the question begs itself, how do you consistently create new content?
Here are your four basic options:

1) You can continually write your own materials…and you should.

2) You can record your thoughts and get them transcribed… and you should.

3) You can hire a ghostwriter to write materials for you… and you should.


4) You can purchase the rights to content that you can resell… and you should do this as well.

Each option has its own positives and negatives but in my opinion you should be doing a little bit of each.

Let me explain…

3) You can hire a ghostwriter to write materials for you

Hiring a ghost writer has some major advantages and disadvantages. First and foremost it takes a HUGE burden off your shoulders to create original content. Secondly it frees up a lot of your time. Third, it feels great when you get an email from your ghostwriter and the ebook/book/manual/article(s) are all complete and ready to go – it truly is the magic pill.

There are some downsides however. The first one is the cost.

Depending on your project, it can cost anywhere between $400-$3,000 to get an ebook, book or manual created.

This is relatively cheap when you think about the fact that you can now sell that content and profit from it as long as you sell it, but it still costs quite a bit.

The second major downside is the time it takes to communicate with the ghostwriter. If you are anything like me, you don’t want to be sending out crappy information. So that means YOU DO have to involve yourself in the process.

Forget what all the “gurus” try to tell you about how easy it is to just hire a ghostwriter and wake up with a finished product.

You tell me if this process is as easy as slapping down a check and receiving a perfect book a few days later:

First you send your initial thoughts and plans for what you want. Then they send back their outline, you make adjustments to the outline, and a few days later they send back the proof for the outline.

Once the outline is completed you give the go-ahead and they write the rough draft. Obviously this takes some time (usually between 1 week and 2 months depending on your project) but once they have completed the rough draft its up to you to read the rough draft and suggest any changes.

You’ll want to go over the rough draft with a fine tooth comb to prevent the writer from going in a direction you didn’t want. This isn’t any small task but its well worth the effort because you are ensuring that the product you are creating is of a high standard.

When you finish the edit of the rough draft the ghostwriter makes the adjustments and then sends you a final draft. You read the final draft and give the final ok.
Phew!! That’s a lot more than just placing a bid on eLance and having a book show up on your doorstep ready to sell.

Now, if you care about the quality of the products you create please pay close attention to this next sentence.

You need to actually READ what the ghostwriter has created for you.

It will almost always require you to make some final changes. Make sure you get EXACTLY what you are looking for otherwise it’s a product that you yourself haven’t even completely read.

Would that make you comfortable selling something with your name on it and you don’t know everything contained inside?

I can’t tell you how many products I have purchased only to find it was the same old stuff just rehashed. Read what they write for you. Create quality content!!

So although a ghostwriter does save you a TREMENDOUS amount of time, please don’t be fooled into thinking that once you hand over the assignment your work is done. It’s not… unless you want to create a crappy product.

It still takes work but it’s A LOT easier and takes WAY less time once you have the raw materials to work with. Your job is to polish that collection of raw ideas into the high quality product that would make even your Mom proud :)

If you enjoyed this article make sure to look up the other two articles in the series dealing with the other 3 methods of creating content: Part 1 – Writing your own materials and Recording Your Thoughts and coming soon, Part 3 – Purchasing The Rights Of Content You Can Resell!


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I just bought a product after being on a list for over two years. I hadn’t spent one red cent with this guy for two years, but like clockwork, his e-mails just kept coming.

Day after day after day. Week after week.

I finally gave in and purchased his product recently (it’s in a field WAY outside marketing).

Why did I stay on his list for so long? And why did I finally pony up the cashola for his product?

It’s because he had taught me to respond. Just like he taught everyone on his list to respond.

How did he do it? Lucky for you, I’m a sharing guy.

Here are three things he did to build a responsive list…

1. He Built Rapport With His Readers

2. He Created Excitement And Anticipation

3. He Expanded His Line Of Products

Let’s look briefly at each one

1. He Built Rapport With His Readers

The guy told stories. He made it personal. Over the two years, I got to know him through his emails. And here’s the clincher…

I look forward to getting his emails! Even though I get hundreds a day, I read his first.

That’s powerful. If you can get your readers to look forward to getting your stuff, you can tap into that monee tree like a faucet.

So, build rapport with your readers by making your stuff personal.

2. He Created Excitement And Anticipation

It never failed. He told me all the time…

“Hey, watch out for what I’ve got planned next Wednesday.”


“During the last week of this month, I’m gonna do something really special for you. Watch your e-mail.”

He got his list excited about things he had planned. I caught myself always wishing the day would hurry up and get here so he’d uncover his surprise for me.

My buddy Jeff Walker does this brilliantly. If you’re not on his list at…


… you should be. Read the e-mails you get from Jeff. You’ll know EXACTLY what I’m talking about here.

When you build YOUR lists, try to excite and ignite them by making ‘em look foward to your stuff.

3. He Expanded His Line Of Products

One thing that always made me envious about this guy is how fast he created products for his list. The dude was like a machine!

It seemed like he was coming out with something every couple of weeks for us to buy.

Now, this is important, so listen up here…

If you want to teach your list to RESPOND, you have to give them something to respond to over and over.

Read that last sentence again.

Give your list something to buy (either your products or affiliate products). Give them something to do (fill out surveys, tell you what they want, tell you where to stuff your latest product).

Then, do it over and over. Train your list to RESPOND.

Last Thoughts

Building lists is great. But, if you build a dead list, you’re just wasting your time.

You have to build RESPONSIVE lists. You want people to WANT to buy your stuff. You want them to look forward to buying your stuff.

I have a friend who makes more moolah with his list of under 1,000 than other knuckleheads make with lists of 100,000.

I’m serious.

A responsive list can support your entire business.


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Are you ready to kick off a marketing campaign that will send your sales to the moon? Whether you’re ready to create a Web page, sales letter, or other sales copy, take a moment to ask yourself these important questions before you dive in. Think before you advertise.

1. Who Do You Want to Target?
Is your prospective customer an avid outdoorsman who likes to hike? Know exactly who you are talking to before you start. Once you know the characteristics of your ideal reader, it’s much easier to create a dynamic sales message that will address their interests and needs. Talk directly to the reader, and watch them respond.

2. What Action Do You Want Your Reader to Take?
Not all advertisements are intended to spur immediate sales. Are you looking for a list of prospective buyers, first time inquiries, or direct sales? Word your sales copy to stimulate the action you want the reader to take.

3. What Do You Have That Your Competitors Don’t?
Before you can expect your audience to head out for your place of business, you’ve got let them know why they need to do business with YOU. Do you provide faster results, a better guarantee, personalized service, easier to use products? What is it that makes your product better?

How important is it to identify your competitive edge? A good rule of thumb is that it should cover about one half of your advertising space. Pretty important, huh? Yeah, you’ll want to keep a close eye on the competition and continuously update to KEEP the competitive edge.

4. How Can You Verify Your Claims?
You don’t believe everything you hear…especially from someone wanting to sell you something, and neither will your prospective customers. You’ve got to make them believe that what you say is the gospel truth. Gather testimonials from current customers, dig up some reliable research that will back up your claims, and find someone well-respected to endorse your product or service. Just don’t expect blind faith from people who don’t know you.

5. How Do You Spur The Readers to Action
Let’s face it…procrastination has a good foothold in the lives of many of the people we are marketing our products and services too. Yeah, they’re a lot like us. They see the ad, think “Hey, I need to get one of those,” and go on about life without every getting around to making it to your place of business.

Deadlines can spur action. Hey, if you know you’re going to pay 25 percent less if you buy it by Saturday, you’re not likely to wait until Sunday to do your shopping. Put together a list of sales you want to introduce, specify the end dates, and your set to put a little motivation in your copy. Hint: You don’t have to have new sales every time – recycle the ones you have every so often…especially those that bring good response.

Motivating sales copy doesn’t have to be written by professional marketers. Implement these questions in your sales page and you’ll have high-quality copy the produces top-notch results.


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Sell More Higher-Margin Products
Businesses that find they’re not earning much profit, despite strong sales, may have allowed low-margin products to become their mainstay.

A newsletter can emphasize higher margin products, among both customers and employees. For employees, reiterate the benefits (for them and the company) of selling a product or set of products with a higher profit margin. For customers, let them know these products exist, how to buy them, and outline the benefits of using them.

Go From Commodity To Branded Status
Control over pricing is one important advantage a branded product provides over a commodity. Of course, the process of moving a product to branded status starts with incorporation of some value-added feature. But once you add that value you want to make sure your customers know.

A marketing newsletter provides critical communication for the branding process. After all, increasing the cost of a commodity without explaining benefits could lead customers to switch to another supplier. Before the price goes up customers should expect the increase, understand the added value, and appreciate the extra benefits they receive.

Penetrate New Markets Or Territories
Often, sales people focus on existing customers and existing business. That’s not surprising, but not necessarily in your best long-term interests. All businesses need at least some prospecting and new customers. The problem: rewards from prospecting and developing new business come slowly, compared to returns from current customers.

A marketing newsletter can be an effective first-line. Using lists prepared by your sales people, or representatives of the areas you want to enter, mail out your print newsletter and a response form. If you publish a free electronic newsletter, look for ways to find new subscribers in the target area.

The newsletter should make it simple for potential customers to contact you, to ask for information about your products, or to ask a sales person to call. Plan to send multiple issues of the newsletter, since repeat exposures are key to developing new business.

Internal Marketing
Marketing, for good reason, usually focuses on externally-oriented activity. However, one school of thought argues that internal marketing matters, too. Essentially, internal marketing helps ensure that everyone within your organization knows what you sell, and why customers should buy from you. And, don’t forget attitude. Everyone in the organization should be a booster of the company‘s products.

Articles and other pieces that sell to external customers can also help employees. Articles in marketing newsletters should not be written for employees, but they should be kept in mind.

Reduce After-Sale Dissonance
After-sales dissonance refers to our natural inclination to wonder if we got a good deal after we bought something. A buyer who feels that he or she got a poor deal will probably not be a repeat customer, or cause other, costly problems.

You can reduce buyer dissonance by publishing the names of some prominent customers (with their permission, of course). That makes other customers feel secure by knowing that they’re in good company. Also, consider the security-in-numbers idea, reporting on the number of purchases made in a specific period.

Customer Feedback
To think of the newsletter only as an instrument of outward-bound communication misses one of its most powerful possibilities. Use a newsletter to bring in customer complaints, compliments, and suggestions, too.

Some of the more important customer responses include:
* complaints about product performance
* ideas for improvements in products
* ideas for new products
* referrals to new customers
* satisfaction levels
* reports on needs or unsolved problems in the marketplace

These are just a half dozen of the many ways in much you might use a customer or marketing newsletter, demonstrating the power and reach of effective newsletters.

The moment I decided to specialize as a direct response copywriter (which means you get a response directly from the marketing materials, there’s no middle person involved, like a sales rep) I knew there would be one thing that would determine if I would be eating steak or eating mac and cheese.

And what’s the one thing? The results I got for my clients.

Therefore, improving results became a pretty big focus of mine. You might even call it a passion. (Some people who aren’t nearly as nice have called it in an obsession.)

Regardless, here are 5 tips that can help you improve the conversions of your marketing materials.

1. Know who you’re talking to. If I hear anyone say “women are my potential customers” or “anyone with skin is my target market” (yes, that really was a direct quote from someone who sold Mary Kay or Arbonne or something like that) I will send my border collies (all 3 of them) to your house and force you to play fetch with them until your arm falls off. Seriously, the quickest way you can end up with the most dismal results imaginable is to try and talk to everyone. Come up with a specific customer — the more specific the better — and make sure your marketing materials speak directly to that customer.

2. Make sure you write benefits, not features. This one is probably the hardest one to “get” but also one of the most critical. People buy benefits, not features, so if you only talk about features you’re just asking for people not to buy what you’re selling.

So what is the difference between features and benefits? Features are a description of a product — for instance, if we’re talking about a diet pill, a feature would that the product is a pill. A benefit would be the solution the product provides — in this case, losing weight.

As much as you possibly can, write about why someone should buy your product. No one buys diet pills because they like taking pills, they buy them to lose weight. Think of the solution your product or service provides and write about that.

3. Work on that headline. David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that people make the decision to read your marketing materials based your headline.

Your headline should: a. speak to your potential customers, b. contain a benefit, c. be so compelling your target market is compelled to read further. That’s a lot to ask for from basically a handful of words. So don’t rush the process — take as much time as you need to create the very best headline for your particular piece.

4. Don’t forget the call to action. You’ve got to tell people what to do next. If you don’t tell them what you want them to do, chances are they won’t do anything.

Don’t assume your potential customers know what you want them to do. They don’t. They can’t read your mind. Nor do they want to. They’re busy people. They don’t have the time or the energy to figure things out. Tell them what to do next, or don’t be surprised when they don’t do anything.

5. Use P.S.’s or captions. Postscripts (P.S.) are the second most read item in a sales piece. What’s the third? Captions. (The copy under photos, diagrams or other illustrations.) Now that you know that, think of the ways you can use either or both of those items in your pieces. Maybe you put a special offer in there or you highlight a particularly compelling benefit. Or you tell them again what you want their next step to be. Whatever you do, don’t waste that space.

If you even do just one of these tips, you should start seeing better results. Work on all five and you might be amazed at how much your results improve.


You can say thanks for the articles by giving us a link back at http://www.BuildWebPage.org on your links page.

If you have never gone to an online marketing seminar, you’re missing out.

I know what you’re thinking…

“Seminars are expensive.”

That’s true. They are. Some of ‘em cost over $5,000. Even the lower-priced parties are around $2,000.

“It’s a pain in the butt to attend.”

Again, that’s fair. In order to go, you have to get on a plane and fly somewhere. And you have to take time from your work and family to do it.

But, there are at least 3 reasons that attending seminars should be on your priority list (even if you DON’T plan to do a major product launch).

1. You Are Surrounded By Like-minded People.

Scoff if you want. But, I’m telling you, there’s huge POWER in being around folks who are driven to the same goal as you are.

To this day, my friends and family don’t really get what I do. They nod their heads and smile, but I can tell their eyes are glazing over.

Well, picture being at a party with a few hundred people who not only know what you do… they do it, too! You’ll be amazed at how inspiring that can be.

2. You Meet People Who Inspire And Drive You.

I know it sounds flighty. But, when you’re downing drinks with someone and sharing strategies back and forth about what’s working, your mind ignites.

You find yourself wishing you’d brought your laptop so you can start taking action that moment!

And here’s something better… you exchange phone numbers (yep, remember that thing you used to use before becoming a recluse?) and follow up with each other.

That’s accountability, baby and it can drive you to major success.

3. You Remove Yourself From The Daily Routine.

Ever wake up and have trouble getting your engine started? (I’m not talking about your car here.) And if you ever DO get the thing to turn over, you can’t seem to get any speed?

It happens to me all the time. I’ll wake up and the day will pass without my having done one truly productive thing! It stinks.

I’ll tell you why it happens to me…

I get bored of my routine! Now, don’t get me wrong. Routines are good. In fact, they’re CRITICAL to your success. Humans need routine.

But, it’s JUST as important to get OUT of your routine. And going to a seminar does that for you. It makes you leave your boring daily routine behind.

Going to a seminar can give your brain (and motivation) the jump-start it needs.

Last Thoughts

I’m not trying to sell you on a seminar here. I’m only trying to get you to think about going to one.

There are a lot of benefits to going. Benefits that aren’t always clear until you’re there, in the hallways, in the bars, at lunch… talking with folks who are doing EXACTLY what you are doing.

It’s empowering. It’s inspiring. And chances are, one you attend a seminar, you’ll be excited to go to another.

Looking at News Feeds, you might think they’re some of the most complex things to set up. Nothing could be further from the truth. They’re actually super-easy to create once you have the system set up properly.

You can break down the news feed system into a fast, low-cost system that you can do once, or several times over.

First I’ll answer a few of your questions about news feeds. Then I’ll reveal the “secret” steps to setting up and profiting from a news feed.

Common Question #1: What is a news feed?
A news feed is an automatically updating list of the latest news on a particular subject. For instance, the news feed on my Web site is on the subject of small business marketing.

Common Question #2: Why do I need one?
Other than being a really cool thing to have on your Web site, News feeds are also really great traffic boosters. Not only do they make your Web site more attractive to the all-important Web crawlers that view what’s on your site, but News feeds also inspire visitors to come back to your site for fresh news.

So the benefits are two-fold:

• new visitors, and
• return visitors.

Please keep in mind there are a few things you need to do to see benefits from news feeds.

1. Choose a subject of interest to your audience. I chose small business marketing news. For you, it could be the latest news on a tough problem gripping your industry. The great part about it is that you don’t have to provide answers, just create a forum where your target market can access information about an issue.

2. Find your news feed. There are several services providing news feeds of various pieces of information. In my experience it’s best to locate news aggregators based only on your industry.

3. Place the feed on your Web site. This is where I initially ran into problems, but a programmer friend passed on a rather affordable solution that I was able to easily place the news feed on your Web site. The great thing about it is, once you set up the feed, you never really have to touch it again.

4. Make your site profitable. Consider placing advertisements on the same page as your news feed. No doubt the regularly updating news will be a hit with your audience and as more people come to the site you’ll be producing passive profits. (Say that five times fast!)

5. Drive traffic to your site. Over the years I’ve found the best way to drive traffic to a site is through article writing and distribution. It’s like an instant shot in the arm for quality traffic.

And that’s the “secret” formula to profiting from news feeds. Really, it’s no secret. It’s all about know which resources to use to make the news feed work for both you and your target audience.


You can say thanks for the articles by giving us a link back at http://www.BuildWebPage.org on your links page.

Is your trade show booth beginning to show its age? Have people seen your booth so many times that you’ve gone way past branding and on to boooooring? Are you just wishing you had the money to buy a new trade show booth, but can’t scrape enough together to purchase one?

Well, you’ll be happy to know that it really isn’t necessary to buy a whole new trade show booth. You can fix up the old one in no time flat AND with little pain to your bottom line.

One of the first things you can do to spruce up that old trade show booth you have is to buy or plan on renting some nice palm plants or other large plants to put out front. Plants and greenery not only help disguise some of the booth’s wear and tear, they create an extremely inviting and welcoming environment. The really great thing is that most convention centers and exhibit sites have greenery available for you to rent which saves you a great deal of money in shipping and freight charges-not to mention the wear and tear on your back!

Another inexpensive way to perk up a tired-looking trade show booth is to get some new graphics and visuals for it. Most trade show booths are configured so that the panels in them can easily exchange one set of visuals for another. It isn’t necessary to change them all, either. Just by changing a couple or even one panel, you can create an entirely different look.

Better yet, if you can’t afford new panels for your trade show booth, you can have patches made that you can place on top of old visuals and images to cover old messages that are no longer valid or to replace old information with new information. Patching is a simple, inexpensive technique that can allow you to make big changes for just a little, um, change.

While you’re at it, look into buying some cool spotlights or track lights for your trade show booth too. Why? Again, these are great for camouflaging signs of wear and tear. Using lights to spotlight just one new panel on your trade show booth, for example, creates a focal point for your booth so that people’s eyes are drawn to that-and away from the places you don’t want them to notice as much. Lights can also be used to just make your booth more cheerful and upbeat. If you haven’t used them in the past and start using them now to automatically update the look of your trade show booth.


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Let’s face it…competition is here to stay. There will always be someone waiting in the wings to woo your customers away from you and into their realm. Yeah, you’re always going to have to be on the lookout for new ways to outdo the competition, but there are 3 ways you can minimize the impact they have on your business.

1. Implement Unconventional Marketing Strategies
Standing out from the crowd is sometimes hard to do with so many businesses mimicking the marketing campaigns of their competitors. Sure, we all want to be successful, and when we see others using a method and prospering there’s an urge to jump on the band wagon and enjoy the same success.

Rather than joining the pack, look for ways to advertise that no one else is using. Internet marketing is a good example. Most Internet marketers use …you guessed it the Internet to market their products. Why not get high impact postcards printed and use them to direct people to your Website? Hey, no one else is doing it!

2. Discover Hidden Markets
Your competitors are missing out on something! Dig around until you discover what it is, and get a corner on that market niche. Once you’ve discovered your secret gold mine, revise your sales copy, and Website to address the specific market you’ve uncovered.

If you’re a Multi Level Marketing representative you might want to consider the following niches.

” Employees: The freedom that comes with being your own boss is a dream that many employees hope for, but never experience. Go ahead…let them know that dreams do come true…there’s an opportunity to be their own boss waiting just for them.
” Stay-at-home Moms: Most stay at home Moms are sacrificing finances for the well-being of their children. They would jump at the chance to raise their children and make a little money too.
” Retirees: What does the future hold for someone looking at retirement? It could be that there is a lot of spark, and dreams still pulsing inside…and now…they’ll have the time to invest their long time dreams!

3. Become the Expert
We all respect the opinions and insight of someone who really knows a subject inside and out. Yeah, take the time to research, get to know all of the ins and outs of your product…then emphasize it in your marketing campaign. True knowledge can’t be aped. Consumers will know who the expert is.

You don’t have to put all of your eggs in one basket to zero in on one product, but you can emphasize your expertise in one area. Remember that people often expect to pay more for expert advice! You may want to raise your price a little bit, get testimonials, and find another expert to endorse you.

You don’t have to let the competition get one over on you when you position yourself for success!


You can say thanks for the articles by giving us a link back at http://www.BuildWebPage.org on your links page.

Colors exact attitude and moods. They are essential in a way that they give off meaning and feelings. This is also true with the printing systems.

The two common color printing systems used in printing services are Pantone and CMYK. Let us tackle them one by one.

Pantone Matching System (PMS), Spot color or Pantone color is a color system based on a set of inks which are mixed to produce solid colors. These colors are now used in printing your job order. The colors here are mixed prior to mixing thus, they are more accurate and consistent all throughout the printing job. Also, Pantone colors can be ‘screened’. This means that fewer dots of color are used per inch therefore, the color emerge lighter. Pantone colors are indispensable when it comes to logos, stationery packages and the likes. This is especially true if the customer is interested in exacting the accurate color in the original image.

The use of Pantone colors in printing services is expensive compared to CMYK. This is the reason why the use of Pantone colors is limited up to three colors only. However, Pantone colors on your logo, graphics or your corporate color ensures that exact colors can be yielded.

Cyan, magenta, yellow and black (CMYK) colors also known as 4 color printing or process color printing uses the four ink colors in order to yield tiny dots referred to as screen or line screen. These dots contain tiny rainbow of colors. This is the reason why it can produce a full range of color. Thus, when your printing needs demand a wider color application, you can opt for 4 color printing.

4 color printing services is less expensive than Pantone color printing. If you further want lesser expense then go for CMYK digital printing instead of 4 color printing. Nonetheless, the colors, thickness of paper and types in digital printing are oftentimes limited. They are dependent on the printing machine’s capabilities and specifications.

A word of caution in using 4 color printing: Do not expect to yield metallics and very bright colors. Most often than not, these colors vary depending on the printer’s range, calibration and colors to be printed. Moreover, color accuracy may not be that exact. To expand the range of colors, use Pantone colors alternatively or go for a six or seven color printing. That way, you are not that limited in the choice of printing colors.


You can say thanks for the articles by giving us a link back at http://www.BuildWebPage.org on your links page.

Everyone needs targeted visitors to their websites and tis could proof, at some times, to be a very tough job to do. You hear that you need to do one thing from this guru and the other guru tells you to do another. It gets confusing at one point.

Now, the one strategy that will never fail you is finding good partners. Basically even internet marketing is about the “partners” you have and find. You need link partners to gain popularity in the search engines and when you want to sell a product, effectively, you need JV partners to get this thing rolling.

Now why should I do a JV?

Well, whenever you have a product and you want to launch it, it may be wise to find websites in your niche that have lists and may be interested in selling your products. And even if they don’t have a list, just ask them if they would like to promote your product on their website.

What is in it for them?

Great question… whenever you set-up a JV, you need to be sure there is something in it FOR THEM. So depending on you focus you could offer them a commission of 50 up-to 100% on a product you sell.

So how do your determine what kind of commission you will give to your affiliates? It really depends on your focus… if you want to build a list of paying customers quickly, you set-up a JV and give as much commission as possible to your JV partners but when it is for a product that you are going to sell as your main product, you could offer them a commission anywhere between the 50 and 65% (you still need to make a living yourself).

In the first case the product doesn’t have to be extremely high priced, it is all about building that list with “paying customers”… your golden list. So something like $9,95 would be just fine and perfect to attract partners and hand you over their lists. Especially if you give-out a commission of 100%.

Now, the next thing you should do is make it as simple as possible for the JV partner. What I mean by that is that you shouldn’t let them do to much work. You should create all the messages for them(so they can send it out to their list), create a couple of banners that they can put up on their websites, text links, etc.

Now, I have shown you the basics of setting up a JV. Marc Goldmann knows a lot more about how-to set-up Joint Ventures, effectively. So if you ware truly interested, I highly recommend you to do a search on him on Google.

I want to stop by giving you step by step directions you can follow when you set-up your Joint Ventures:

#1: Have a product to sell. You need to make sure you have some kind of product your could sell before you can set-up a JV. And this doesn’t have to be your own product, just think outside the box or check out this website for more information about Joint Ventures.

#2: Set-up you website. When you set-up a JV for your own product, you need a website to promote that product. So you will need to buy hosting and a domain name. I personally get my domains at Godaddy and my hosting at Hostgator.

#3: Find JV partners. This is a very time-consuming task but very rewarding in the end. All you should do is look for websites in your niche and ask them if they want to be your JV partner. Try to call them if possible and otherwise send them a email about your affiliate program(how much they can make, other advantages for them).

#4: Set-up and prepare for launch. If you want to learn more about how to set-up a launch, you should take a look at this website. He knows everything about launches and can most surely help you set-up a launch in your own niche. I will just cover some basics.

What you need to do is make sure your follow ups are ready, that you start getting prospects before you launch and keep these prospects updated and interested about your product, Create a sense of urgency like your product is the best they can get in your niche. And it will make sure that your partners will make more money and the next time you launch something, they will be happy to help you out.

I hope this article has been useful and will help you set-up some explosive Joint Ventures in the future. Take action right now and good luck.

Nicholas Kidd has been an internet marketer for over the past 3 years and is now the Affiliate Manager for Affiliate Cash Secrets and he is paying an unheared of 75% commission on every member you refer, every single month for life. For more information and free subscription to his newsletter(value $197 a year), please click here: http://www.superaffiliatemarketingsecrets.com

Do it Right.

I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.

It was extremely hard to read, so hard in fact that I threw it away.

Several days later I received a postcard with 32 words on it telling me that I could get complete information on unrestricted long distance telephone service for 5.5 cents a minute with no additional monthly fee by calling the 800 number on the card.

I did call. I got the information, had my questions answered and ordered my long distance service changed.
The company who offered me the long distance service was using a time tested 2 step selling process:

Step 1. Generate a lead – Get me to call their 800 number.

Step 2. Provide the requested information – Provided to me on the phone by one of their sales representatives, who was able to answer my questions and make me feel confident that I could save quite a bit of money on my long distance bill and that the service would be as good or better.

What’s So Good About 2 Steps?

It is much easier to create interest (a lead) than it is to get a person through an entire buying process (a sale).

You aren’t getting the prospect or existing customer to part with any money just yet.

You can use postcards to inexpensively promote to your target prospects and customers and generate leads (inquiries about your products and services) to then be followed up on and converted to sales.

This 2 step process also helps you to create a list of people who were interested enough in what you offered to contact you.

You can then recontact the one’s who you didn’t complete a sale with when they first inquired, preferably until they do buy from you.

IMPORTANT: Be sure to get the information you will need to recontact the people who responded to your postcard offering.

Repetitive follow-ups with the people who contacted you will result in increased sales. Make it a company policy to follow up with those people who contacted you about your products and services.

The Most Effective Use of Postcards:

The purpose of your postcard’s message is to generate a sufficient level of interest in the mind of your prospect to get him/her to contact you to ask you about your offer.

You are generating interest, not collecting their money (not yet anyway). That is what the 2 step marketing process is about. Generating interested prospects and customers who contact you for more information.

Your message needs 3 parts to be most effective:

1. A clear statement of the biggest benefit of your product or service (in the long distance example, it was cost savings).

2. A good reason for them to contact you NOW.

3. A simple, easy way for them to respond (an 800 number for example).

Your message should be short and to the point. Short messages on postcards produce more leads than long ones.

For example:

Call 800-555-1212 for Your Copy of Our Free Report:

What 99% of Business Owners Don’t Know and Will Never Find Out About Using Postcards to Explode Their Profits

Offer ends 5-5-01 (Print a date 3 weeks from your mailing date to create some urgency)

Lots of people will respond to find out what they might not know. Don’t forget, they responded, which is least some interest in the information you have created a curiosity about.

This method works and is sure to produce a large number of inquiries if sent to your proper market.

This 2 Step Marketing Process Works.

Use the tips you have read here to create your next postcard’s message and see what happens.

You will generate a bunch of leads from people who are truly interested in your products and services.